For SaaS founders & their GTM teams
Scale Self-Serve Revenue and Dominate Your Market (With a Tiny Team)
Partner with a hands-on ProductLed Implementer to install the proven ProductLed System™ and unlock scalable growth. Guaranteed results—or your money back.
Start scaling faster like
Our Goal
Unlock the Hidden Potential of Your Product
Stop struggling with PLG alone. ProductLed gives you the proven system, hands-on implementation and guaranteed results you need to scale a successful product-led business.
Before ProductLed
Stalled growth and low free-to-paid conversion rates.
Rising CAC
Guessing what to give away for free.
Your team is stuck trying to figure out PLG.
Unclear what the main growth bottleneck is
After ProductLed
Revenue grows faster than headcount.
Custom PLG strategy for your business.
Above average free-to-paid conversion rate.
Weekly growth rhythm for your entire team.
Pinpoint your growth bottleneck at all times.
Take The First Step
How it Works
Our Winning Formula
Proven System + Hands-On Implementation = Guaranteed Results
Step 1
Install a Proven System
Stop guessing–install a framework that's generated over $1B in self-serve revenue for 408+ SaaS companies.
Implementing the ProductLed System has been a game-changer for Groove.
Alex Turnbull
CEO and Founder of GrooveHQ
Take The First Step
STEP 2
Get a Hands-On Implementer
Your ProductLed Implementer will serve as an extension of your team, bringing fresh insights from other successful PLG companies we’ve worked with in the past while actively driving execution. Every implementer is a highly trained growth operator and has a track record of growing SaaS companies.
"They're not cookie-cutter consultants. They get into the weeds with us, understand our business, and help us execute."
Billy Giordano
StaffedUp
Take The First Step
Rodrigo Rodriguez
ProductLed Implementer
Wes Bush
CEO at ProductLed
Tertius Kleinhans
ProductLed Implementer
Natalija Snapkauskaite
ProductLed Implementer
Step 3
Guaranteed Results
We have skin in the game. We set growth targets, and if we don’t hit 80% of the target, we refund 50% of our retainer.*
Take The First Step
"Working with ProductLed helped us fine-tune our PLG strategy, and resulted in several small adjustments that have more than doubled the amount of paying customers"
"We've doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion."
“We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.”
“We had a couple of record-breaking weeks with a 40% increase in signups over the previous averages!”
TESTIMONIALS
The results speak for themselves ❤️
“We maybe could have launched parts of a free motion without ProductLed's help, but not in a structured, step-by-step way. Having someone steer us through the entire process was just amazing.”
Christoph Lückl
CEO at TimeTac
"The best part? The accountability and step-by-step guidance. We’re finally out of the weeds and moving forward confidently."
Vivek Vaidya
Co-Founder & CEO at MarkovML
“ProductLed has been great at
helping us focus on some of the missing
pieces of our product-led success puzzle! I feel like turning a massive ship towards a better direction Wes' support.”
Sam Samarasinghe
Founder at Delenta
“With ProductLed Academy we aren’t wasting time on things that may or may not provide value. It has opened our eyes to where we need to hire and strengthen our team, as well as what we need to focus on first. We would probably have continued forward with a product that was not going to fly as a PLG offering and been unsuccessful.”
Anya Anderson
CEO of Redseed
“A big win is having a free trial-assisted experience. It’s different than how we had done a free trial years ago, which we didn’t do successfully, by the way. A bunch of customers don't want to talk to sales reps, and we didn’t have a way for them not to do that before.”
Clate Mask
CEO at Keap
“We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.”
Christopher Gimmer
CEO at Snappa
“We were able to reduce seven steps in our onboarding, which increased our activation rate.”
Kristi Gibson
Product Marketing Manager at 7shifts
“We’ve achieved an increase of 1% in additional MoM growth. And we just scrapped the most low-hanging fruit. This course was very practical, no bull.”
Vladimir Kovalskiy
Founder & CEO at Medesk
“We reduced the steps that users needed to take in our onboarding by 30%. I wouldn’t have imagined that was possible before.”
Simon Ruckgaber
Product Team at Casavi
“We accomplished so much in our transition. We've doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion.”
Ian Robertson
Head of Product-Led Growth at Boomi
“This program has helped me convince my company that a PLG model is the way to go. Our CEO, board, and team are aligned towards this transition. This is a huge step in the right direction. Thank you!”
Allison Wilbur
Director of Customer Success at LiquidPlanner
“As a product person who's built a profitable business through a Product-Led approach for years, I can confidently say that having this resource from the start would have made the journey much smoother. Wes has crafted a comprehensive guide packed with insights and practical frameworks to take your product to the next level.”
Akash Mahajan
Founder at Kloudle
“We had a couple of record-breaking weeks with a 40% increase in signups over the previous averages!”
Gergana Berman
Senior Product Manager at LucidLink
“This course was incredible! We are still building our way to product-led and having this group and this experience is going to be of immense help as we lead with change inside our org.”
Claudia Zuniga
Customer Experience Manager at JungleScout
“This is an awesome program, especially for SaaS. Over the years, we failed to convert free trials to paying customers. Now, we know why and it is a must-learn program for SaaS founders.”
Bryant Gan
CEO and Founder of Niagawan
What to Expect
Skyrocket your self-serve revenue, output per employee, & profit
Outcome 1
Effortless ARR™
Design a product that sells itself so you can grow your self-serve revenue without working harder.
Outcome 2
Lean Scale™
Build a big business with a tiny team so you can afford to hire the best talent in the market while keeping costs lean.
Outcome 3
Durable Growth™
Boost annual profits with a hard-to-copy strategy that positions you as the obvious choice in your market.
Take The First Step
Investment
Costs less than a sales rep, yet unlocks a product that sells itself
Annual
$4,500
/mo
$54,000 billed annually
Ultra-saver plan (Save $12,000)
What’s included
Full Implementation of the ProductLed System
Dedicated ProductLed Implementer
Guaranteed Results
Take The First Step
Quarterly
$5,500
/mo
$16,500 billed quarterly
No Annual Commitment (Cancel anytime)
What’s included
Full Implementation of the ProductLed System
Dedicated ProductLed Implementer
Guaranteed Results
Take The First Step
Try our service risk free
If you don’t feel like this is working for you and
producing amazing results, then email us within
the first 30 days and we’ll promptly refund your
payment in full (no hard feelings)!
DON’T MISS OUT
Act Fast—Limited Spots Available
We only onboard 4 new partners per month, and spots fill quickly.
Apply today to secure your place and start scaling your SaaS in 2025.
Take The First Step
Get Help
Still Have a Spicy
Question Unanswered?
Email our CEO anytime. He wants to hear from you and can answer any questions you have.
Send Wes an Email
“Building a product-led business is a journey, not a one-time fix. We partner with your team for the long haul—installing proven systems and guaranteeing results at every stage of growth.”
Wes Bush
CEO at ProductLed